If you are an artisan vintner who wants to reach new customers, the solution is a simple as C, B, E.
At CBExpo, you’ll take a scientific approach to reaching new customers and converting them to ambassadors for your label. That approach begins with learning proven business strategies and post-production secrets from industry luminaries…
Including Bonny Doon Vineyard’s Randall Grahm, who will be a closing speaker at the Expo’s General Session on May 20th, 2016.
CIA Sommelier Summit
Join us for the second annual CIA Sommelier Summit! Building upon the momentum of last year’s inaugural summit, this three-day conference once again brings together the most dynamic group of wine professionals in one place. Don’t miss this great chance to network with peers and industry leaders all while deeply expanding your knowledge of the fast-paced and ever-changing beverage industry
Bonny Doon Vineyard’s Randall Grahm will be presenting at the Tuesday, April 25th (10-11:15 a.m.) Breakout Session:
Natural Wines: WTF? (What’s the fuss?)
Moderator: Christie Dufault, Associate Professor – Wine & Beverage Studies, CIA at Greystone
Presenters: Randall Grahm, Winemaker & Owner, Bonny Doon Vineyard and Abe Schoener, Winemaker & Owner, The Scholium Project
Is it in the yeast or the ideology? Organic, biodynamic, vegan, no added/low sulfite, foottrodden or simply wine made with minimal intervention by a brave, well-meaning purist? What does it all mean and what do we think about it? Are natural wines good for the earth, good for you, and good tasting? Join Vintner Hall of Fame member Randall Grahm, who seeks to make “naturally soulful, original wine,” as we determine if this current movement is new hype or new hope.
Date: April 24-26
Time: CIA at Greystone, 2555 Main Street, St. Helena, CA 94574
For the complete summit schedule and to register, please visit the CIA Sommelier website here.