Former four words, brandable .com domain representing Been Doon So Long – the author laments what’s happened to the wine business – at a minimum, I believe that there is … something akin to a spiritual malaise, a sort of “brand sickness” developing in our industry — just far too many wineries, brands, brand extensions they’re called.

Got featured and still has live, natural organic links/mentions in major online media outlets like  NYTimes.comReuters.comLAtimes.comSlate.com,  etc.       

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On a Mission: The Germ of an Idea

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